How Integrated OTC Packaging Accelerates Market Launches

When bringing an OTC pharmaceutical product to market, speed and precision often determine success. Delays in packaging design, production, or compliance can cause brands to miss critical retail placement dates and lose early market momentum. An integrated OTC packaging approach eliminates these barriers, delivering a faster, more efficient path from concept to shelf. Keystone, with more than a century serving the healthcare industry, delivers fully integrated OTC packaging solutions that shorten launch timelines while ensuring compliance, safety, and brand impact.

Design and Prototyping Without the Wait

Fast market entry starts with efficient design development. Keystone’s in-house structural and graphic design teams work in parallel, creating packaging that is both retail-ready and compliant with regulatory requirements. Our rapid prototyping capabilities—ranging from printed samples for presentations to working samples for photo shoots—allow brands to visualize and refine designs quickly. We also offer 3D movable PDFs for virtual review, eliminating delays tied to multiple physical proof cycles.

Short-Run Digital Printing for Speed and Flexibility

Retail deadlines and marketing campaigns don’t always align with traditional production schedules. Keystone’s short-run digital printing press enables affordable, on-demand printing for orders as small as 1 to 10,000 units. This flexibility allows brands to respond to seasonal demand, product line extensions, or promotional packaging opportunities without committing to large inventories or lengthy lead times.

Seamless Compliance Integration

In OTC packaging, speed can’t come at the cost of compliance. Every project we produce is aligned with FDA, CPSC, Health Canada, and EMA requirements, ensuring market readiness from the first production run. Our design team builds compliance into the packaging from the start—incorporating certified child-resistant features where required by regulation, integrating FDA’s tamper-evident packaging standards, and ensuring all Drug Facts labeling and opening instructions meet regulatory expectations.

Dedicated OTC Launch Support

Keystone’s integrated approach includes packaging production timelines as short as 24, 48, or 72 hours for urgent projects. Dedicated production lines and an experienced operations team mean packaging is delivered exactly when needed, without compromising quality or accuracy. Our track record includes a 100% success rate on launches, with many completed ahead of schedule.

Accelerate Your Next OTC Product Launch

Integrated packaging is more than speed—it’s about reducing uncertainty throughout the launch process. By combining design, prototyping, printing, and compliance expertise under one roof, Keystone gives OTC brands the control and confidence to hit the market at full momentum.

Accelerate your OTC product’s path to market without sacrificing safety, compliance, or brand appeal.

Contact a Keystone representative today to learn how our integrated OTC manufacturing and packaging capabilities can deliver your product to shelves faster.